advertising standards authortiy

The advertising Standards Authority is to regulate the content of advertisements, sale promotions and direct marketing in the uk by investigating sale promotions, or complaints about the ads. For example if a company has to do what it says like if a company claims on an advert that their product does something e.g. a foundation claims to give the user flawless skin due to the model will usually have been airbrushed. Deciding whether such advertising complies with its advertising standards costs. These codes stipulate that ; before distributing or submitting a marketing communication fir publication, marketers must hold documentary evidence to prove all claims, whether direct or implied, that are capable of objects substantiation. (such as documented evidence that when the product was tested it gave the person being tested flawless skin) and that no marketing communication should mislead, or be likely to mislead, by inaccuracy, ambiguity, exaggeration, omission or otherwise.