advertising standards authortiy

The advertising Standards Authority is to regulate the content of advertisements, sale promotions and direct marketing in the uk by investigating sale promotions, or complaints about the ads. For example if a company has to do what it says like if a company claims on an advert that their product does something e.g. a foundation claims to give the user flawless skin due to the model will usually have been airbrushed. Deciding whether such advertising complies with its advertising standards costs. These codes stipulate that ; before distributing or submitting a marketing communication fir publication, marketers must hold documentary evidence to prove all claims, whether direct or implied, that are capable of objects substantiation. (such as documented evidence that when the product was tested it gave the person being tested flawless skin) and that no marketing communication should mislead, or be likely to mislead, by inaccuracy, ambiguity, exaggeration, omission or otherwise.

three adverts for similar products

Presentation 1

CAP codes

I think that my perfume does fit in with all the CAP codes used by the Asa. I have used formal language in my advert and kept it all appropriate for my target audience. All the right pictures were used. I did not use any force claims in my perfume advert and I made sure that my advert wads simple and not to detailed as it would look messy and be harder to read. My picture I used was appropriate for my perfume as the girl looked innocent and the title of my perfume was ‘innocence’ There will be no changes made to my perfume because then would look like it was advertising for another perfume and it needs to stay unique.

fonts & magaizne names

<a title="View Presentation 2 on Scribd" href="http://www.scribd.com/doc/97926061/Presentation-2" style="margin: 12px auto 6px auto; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 14px; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none; display: block; text-decoration: underline;">Presentation 2</a><iframe class="scribd_iframe_embed" src="http://www.scribd.com/embeds/97926061/content?start_page=1&view_mode=list&access_key=key-1z9ehk1tfj3det89hqwe" data-auto-height="true" data-aspect-ratio="1.33333333333333" scrolling="no" id="doc_7043" width="100%" height="600" frameborder="0"></iframe>

my final magazine

moodboard and pefumes explained

<a title="View Presentation 1 Lara on Scribd" href="http://www.scribd.com/doc/97776034/Presentation-1-Lara" style="margin: 12px auto 6px auto; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 14px; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none; display: block; text-decoration: underline;">Presentation 1 Lara</a><iframe class="scribd_iframe_embed" src="http://www.scribd.com/embeds/97776034/content?start_page=1&view_mode=list&access_key=key-14zzufohvtrk9rap6p9j" data-auto-height="true" data-aspect-ratio="1.33333333333333" scrolling="no" id="doc_89201" width="100%" height="600" frameborder="0"></iframe>

my target audience for my perfume

My target audience for my product is teenage girls. I have chosen this to be my target audience because I believe it fits into my product and is the right choice. The style and creation of my perfume is for teenagers and women this is because its quiet a girly brand. This wouldn’t suit boys because it is aimed for girls with the contrast of colours. In my opinion I think I have chosen a good target audience for my perfume ‘Innocence’.

my feedback on my perfume advert

My feedback 
I asked a range of students for feedback on myperfume advert idea and asked for their opinion. Igot good feedback and most people said that it wasvery good and would attract people to buy theperfume.

They said it looked really good anddetailed. It wasn’t too much detail and it was good.However I did get a comment and some onementioned that I should of made the perfume bottle in my advert more clearer and easier for people tosee, so that people could see what the perfume bottle looks like as well as just the advert.Overall I got good feedback from my perfume advert.

block design for perfume advert

My Block Ddesign

feedback on my questionaire

<a title="View Feedback on My Questionaire on Scribd" href="http://www.scribd.com/doc/97774027/Feedback-on-My-Questionaire" style="margin: 12px auto 6px auto; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 14px; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none; display: block; text-decoration: underline;">Feedback on My Questionaire</a><iframe class="scribd_iframe_embed" src="http://www.scribd.com/embeds/97774027/content?start_page=1&view_mode=list&access_key=key-285rxtclx26eo450ssqb" data-auto-height="true" data-aspect-ratio="0.706697459584296" scrolling="no" id="doc_6492" width="100%" height="600" frameborder="0"></iframe>

how technology has helped my advert

Presentation 1

media block design

Media Block Design

interview staff

we interviewd staff and asked them about ideas for our magazine.
We asked them questions such as; what is the most important issue that should be said in our magazine.
we took our feedback back from the teachers and then put our resukts onto an excel document.

data spread sheet

Questions

-Do boys and girls like the same console?

-do girls and boys both like the same radio station?

 -What was the most favourite game console in the class?

-What is the most favourite game?

-Do the girls and boys in the class visit the cinema regularly?

-What film is the most favourite film seen by the class being shown in the cinema at the moment?

- How long do pupils in the class spend watching television a week?

-what is the most popular social networking site for the students in the class?

Answers

The girls prefer to play on the wii where as the boys prefer to play the play station and Xbox

-both genders favourite was Capital Fm

- The most popular games console was the Nintendo Wii

- The most favourite game was Mario Cart

-Most students do visit the cinema regularly

-Toy story

-The answer was they watch just less than 14 hours of TV a day.

-The most popular networking site was Face book.

secondary research

Secondary research

Mr Raymond gave us all a questionnaire which had different questions on, some were quantitative questions, where there are possible answers on the questionnaire and you tick which one is relevant to you and the other ones were qualitative which is where you have a questions and underneath a box to write your answer into it.

Everyone was given a questionnaire to fill in once we had completed our questionnaires we asked other students to fill them out for us.

I put all of my work onto an excel document and did a survey. I then used that information to find out the answers to the five questions by using data sort

5 Key Questions-The most popular games console in the class and the top five games played
-The radio station that people listen to and their favourite DJ.
-The number of times people visit the cinema and what film they saw last.
-How many people have satellite television and how many hours they watch in an average week.
-Which social networking site people use and how many contacts they have on it.

primary research

Primary research

For this task I interviewed members of staff, I  think that I interviewed enough teachers for my magazine which is good because I had a variety of answers so that it would be easy to see what most of them thought.

The Questions were:
1. What that is happening in school should be involved in my magazine?

2. What would be your reason for this?

3. What are the advantages of putting this in my magazine?

4.what does your topic involve?

5. Do you have any other suggestions?

To get this information I went around the school in a group and asked members of staff, whilst I asked the questions my partner wrote them down. After I had gathered enough information I put all of my information onto an excel spreadsheet.

cosemtics moodboard

Cosmetics

three shoe comparison

Three Shoe Ads Comparison Exercise

feedback for my perfume advert

Feedback

media perfume bottle advert

possible brand names for my perfume advert

Possible Brands

perfume advert questionnaire

Questionnaire

my product fro perfume advert

My Product

my fonts and names for my perfume advert

xx

my final cover for my magazine

Document 2

my sketch of my magazine

Document 3

University of Hertingham- Administration Department

To: Mrs. A Garner, Head of Administration

From: Lara Nugent

Date: 23rd February 2012

Report into materials for ‘Top Note’ award ceremony

I have been asked to research here printed products for this event; posters, invitations for award winners and VIPS and programme sheets for all guests.

Requirements

Posters- should be designed by an art student and reflect the creative nature of the award winners’ work. 30 posters would be sufficient for the university site.

Invitations- should have a high quality feel to them, as this is the most prestigious award the department gives each year. There will be 40 awards winners and 25 VIP guests.

The programme is only a running order and can be mass printed on A5 paper. 300 should be enough to cover the largest number of guests expected.


Print technology and costs
 I have investigated five different print technologies, of which four might be suitable. I can recommend the following as the best for each task.

Intaglio

In growing; sharpen the tool on an oil stove. Then he engraves the outline, with a sharp tool called a beryon, any bits of metal used has to be completely flattened down to make a curve.
Etchig; during Etching he paints copper with a protecting chemical and scraps chemicals away where he wants the ink to go to. He puts the copper plate into acid to make sure it is completely washed with soap.
Engraving; any extra bits of metal should be removed and the surface should be left completely flat. To make a curve he puts a coin under a copper plate instead of moving the tool engraving short specs to bring out the design.
Aquatint; can vary the tone from delicate greys to dark black used to put shading on the print done with a resndust that resist the acid, this can be brushed on.
Burnishing; burnishing polishes the surface of the copper so that the ink will not stick to it. This adds white highlights to the image. At every stage the artist adds a small amount of ink to the plate to check how the print I looking this is then completely cleaned away.
Dry point; dry point is scratched directly onto the plates and causes an un even surface to catch ink and create shading. Dry point has a velvety quality compared to other methods of shading.
Printing; the plate is inked using a small piece of cardboard, facing the ink into the grooves, access ink is whipped away with cheesecloth and the palm of the hand. Ink only remains in the grooves, the plate is placed in  cut out off the same sixe and shape, called the place bed. A damp sheet of paper is placed over the copper; this is so that the paper is soft enough to squeeze into the groove of the plate. The plate is pasted though a powerful press to create the final image, and the outline of the plate remains embossed in the paper, creating a natural frame.

Letterpress;
Is a 3 dimensional quality.

• Digital printing;
• Good for small numbers of jobs.
• Done really quickly.
• Good for the ‘ I want it now’ customer
• Cheap

fonts x

Fonts

Brand names

i have choosen a range of celebrities to model and to be the advert for my new peffume. Having celebrities in an advert will attract buyers and make them want to be more like them. Using a girl will make a girl feel better in her self. i have choosen a range of celebrites here are the following;

- beyonce
- rihanna
- demi lovato
-selen golmez
-tulisia

My Product i have decided to come up with the name 'Innocence' for my perfume product. i have chose this because it will make the buyer feel confident in purchasing the product. It is a sweet and caring name, and will be good to attract buyers.

The most popular TV listings magazine is TV choice this may be due to it cheaper than others meaning it’s more affordable for a variety of people. Furthermore it covers lots of channels for a cheaper price. However it still is cramped but that’s what you get with a very cheap magazine and also the cover is bright and tacky with the price being emphasis drawing readers and how its all being cramped on meaning it would fall under the cheaper magazine. The second most popular TV listening magazine is what's on TV it’s the second cheapest so this would still appeal to allot of people. Also this has a fairly good layout also Low-priced and good for free view viewers and soap-lovers however it has a tacky cover indicating a cheaper magazine. The third most popular magazine is radio times Im surprise about this because it cost £1.10 even though of its hefty price many people buy it this may be the more middle and upper class type of magazine. Furthermore the layout and front cover are layered more sophisticated and many people would what a high quality magazine. The fourth most populist TV listings magazine is take a break this is more expensive than the other to at 80p this may affect its buyer due to it being more expensive more people would rather spend less and buy the other two magazines. also there is more inside so more value for money and the layout and front cover is much more pusher than the top 2 selling magazines bring in a more pusher audience. the faith most populist magazine is saga magazine priced and £1.20 the cover is much more sophisticated and would appeal to an older generation due to the people they have on the cover e.g. twiggy etc however more old people wouldn’t want to spend lots on a magazine due to bills etc unlike younger people who have more money to spend. Furthermore there is allotting of context inside making it worth its money which would appeal to many people. now going to the bottom three which are the least selling they go in this order: number 98-Ben 10 this maybe due to it appeals to a small age range and wouldn’t appeal to older kids also the parents would have to be the one to by it also it cost £4.00 due to the free toy would be to hefty to buy each week for there child. Number 99 - Q magazine is at a heft £2.50 this must play a roll in is ranking because many people can’t afford it. The last one is 100 national enquirer many people would not what to read it due to its high price for such a tacky magazine with rubbish untrue stories. To conclude looking at my findings I see the cheaper more tacky magazines are the best seller due to is good contents for such a cheap price which many can afford. Furthermore three more low ranking magazines are the more expensive and which cover a small majority of people.

Is Roxy Mitchell the right TV covering feature and will she sell the magazine? Yes because she is pretty and popular. What about Pat Butcher would this affect who buys the magazine? - Why? I would still by the magazine because I like the programme and I like the character. However if I saw a TV magazine with a younger and better looking person on the cover I would buy that one. - Who is now more likely to buy? People who like pat as a character or maybe the elderly range. - Who is now more likely to be put of? I think younger people would be as they would like to see a more attractive face. What about Phil Mitchell would this affect who buys the magazine? - Why? I would still by the magazine because I like the programme and I like the character. However if I saw a TV magazine with a younger and better looking person on the cover I would buy that one. - Who is now more likely to buy? People who like Phil as a character or maybe the people the same age as Phil. - Who is now more likely to be put of? I think younger people would be as they would like to see a more attractive face.

BTEC Creative Media Production Unit 2 Communication for Creative Media Production Merit grade task: On the reverse of this page is a genuine sample letter taken from a website that is intended to show students how to write a proposal letter to clients. For whatever reason, it is very badly written. You need to re-write any parts of the letter that you think need revision to make it read clearly in formal English. Sample Advertising Proposal Letter To Ryan Andrews PRO, Date: 6th June 2011 Centric Advertisement Co. Subject: Advertising proposal for the yet-to-release cosmetic product for men “X-men” Dear Andrews, We would like to present before you an advertisement proposal related to the yet-to-release cosmetic product “X-men” exclusively for men. We have always contributed significantly in world’s cosmetic industry and developed various effective products for women till date. This is for the first time we are releasing the new range of cosmetic products exclusively for men. We believe that these products build with high technology and effective ingredients, would satisfy customer’s need. Therefore, we want to regulate the advertisement procedure through various beauty magazines, channels and newspapers for reaching out to our intended customer’s base effectively. Budget and cost are negotiable on proposal acceptance. Looking forward to your early intimation regarding the proposal within 5 days from receiving it. Yours Faithfully George Madrew Ferine Cosmetics Ltd. Sourced from sampleproposal.org

BTEC Creative Media Production Unit 2 Communication for Creative Media Production Pass grade task: On the reverse of this page is a genuine advice sheet taken from an internet blog that is intended to show students how to present an advertising proposal to clients. For whatever reason, it is very badly written. You need to correct any parts of the text that you think need revision using both a spellchecker and your own knowledge of spelling. How to write an advertising proposal I'm no expert in advertising but my mentor in college is. Anyway, I'll just provide an overview of how an advertising proposal goes and I don't really want to go technical and stuff. Now the thing is the client usually has no idea how advertising works. They go to the advertising agency for help but sometimes they don't acknowledge what the ad agency thinks is best for their product or service. They have expectations already and they don't realize that the ad agency has a better idea of how it should be done. It's alright though. The advertising agency doesn't just try to convince a target market to patronize a certain good or service, they also try to convince the client as well to give there advertising proposal the thumbs up. They have to come up with a presentation of how they visualise the campaign should be so that the client would think the same way and fund there campaign Here is basically how the advertising proposal goes. This totally needs to be elaborated. 1. A study of the product: "What is it?" A background study of the product is the foundation of a proposal. How are you supposed to advertise something you don't even know? 2. A study of the industry: "Where are we?" It's not just about the product after all. It's also about how the product is together with all the other products out there. What is the current situation? What are its strengths and weaknesses? Where do you think are the good opportunities for the products? Who are considered as competition/threat? 3. "Why are we there?" What were the previous steps taken that is why the product is like that? Where the steps any good? 4. "Where are we going?" Define the objectives of the campaign; your vision. Who is your target market? How are you able to get a key response (it's basically the reaction you want the product to receive) from them? How do you reach out? 5. "Are we getting there?" Is it even possible? Of course it is. Why would you even make a campaign if you think it cannot be done? Present your visual aids. Do you think a TV commercial fits in the campaign? Come up with a storyboard. A print ad? Why don't you show them a rough draught? Let the client know that with this campaign, the vision will be materialized. I mean, you already have the sketches and stuff, some magic done by the media department and your work will be awesome. At panel, provide hard copies of your presentation. Be sure of what you are talking about. If you don't even understand what the hell you are discussing, how would the client (who can be dumbasses, really) get it?

BTEC Creative Media Production Unit 2 Communication for Creative Media Production Distinction grade task: On the reverse of this page is a genuine advice sheet taken from a website that is intended to show students how to write a client proposal report. For whatever reason, it is quite poorly written. You need to re-write any parts of the proposal that you think need revision to make it read clearly in formal English. You may also alter the layout if you think it could be improved but the overall impression must remain formal. Client advertising proposal is a document presented by a business to their respective clients proposing the plan of an advertisement regulation. Such a document should be prepared with utmost precision so that no necessary points related to the particular plan are missed to be stated. Sample Client Advertising Proposal Client advertising proposal for the new range of Lucy Herbal Skin Product Proposal Presented by: Mac Schaffer Advertisement Coordination-Head Lucy Cosmetics Ltd. Proposal presented for: This proposal is presented to all our existing and prospective clients proposing an advertisement plan for marketing regulation of our new range of products. Proposal submitted on: 9th January 2011 Overview of the latest product: This newline of “Lucy Herbal Skin Product” evolved from extensive research on corrective, curative and potential healing property of various herbs, their oils and extracts useful for both skin and hair. Recently these products got approved by the international dermatology standard, UK. They have certified that the product is extensively useful for rejuvenating the skin and hair cells and help in nourishing from inside. Advertisement Plan: • We have planned to promote this new range of product through renown beauty magazines and newspaper • We have a plan to held promotional events at various places just before few days in order to create promote it among large number of people • Advertisement process can be regulated through various television channels also. Total cost estimated for advertisement regulation: $24600 approximately Advertisement regulation would be commenced from: 26th January 2011 Product released date: 1st February 2011 Last date of proposal acceptance: 18th January 2011

Tv Listings

moodboard

Presentation 1

cosmetics

Cosmetics

University of Hertingham- Administration Department To: Mrs. A Garner, Head of Administration From: Lara Nugent Date: 23rd February 2012 Report into materials for ‘Top Note’ award ceremony I have been asked to research here printed products for this event; posters, invitations for award winners and VIPS and programme sheets for all guests. Requirements Posters- should be designed by an art student and reflect the creative nature of the award winners’ work. 30 posters would be sufficient for the university site. Invitations- should have a high quality feel to them, as this is the most prestigious award the department gives each year. There will be 40 awards winners and 25 VIP guests. The programme is only a running order and can be mass printed on A5 paper. 300 should be enough to cover the largest number of guests expected. Print technology and costs I have investigated five different print technologies, of which four might be suitable. I can recommend the following as the best for each task. Intaglio In growing; sharpen the tool on an oil stove. Then he engraves the outline, with a sharp tool called a beryon, any bits of metal used has to be completely flattened down to make a curve. Etchig; during Etching he paints copper with a protecting chemical and scraps chemicals away where he wants the ink to go to. He puts the copper plate into acid to make sure it is completely washed with soap. Engraving; any extra bits of metal should be removed and the surface should be left completely flat. To make a curve he puts a coin under a copper plate instead of moving the tool engraving short specs to bring out the design. Aquatint; can vary the tone from delicate greys to dark black used to put shading on the print done with a resndust that resist the acid, this can be brushed on. Burnishing; burnishing polishes the surface of the copper so that the ink will not stick to it. This adds white highlights to the image. At every stage the artist adds a small amount of ink to the plate to check how the print I looking this is then completely cleaned away. Dry point; dry point is scratched directly onto the plates and causes an un even surface to catch ink and create shading. Dry point has a velvety quality compared to other methods of shading. Printing; the plate is inked using a small piece of cardboard, facing the ink into the grooves, access ink is whipped away with cheesecloth and the palm of the hand. Ink only remains in the grooves, the plate is placed in cut out off the same sixe and shape, called the place bed. A damp sheet of paper is placed over the copper; this is so that the paper is soft enough to squeeze into the groove of the plate. The plate is pasted though a powerful press to create the final image, and the outline of the plate remains embossed in the paper, creating a natural frame. Letterpress; Is a 3 dimensional quality. • Digital printing; • Good for small numbers of jobs. • Done really quickly. • Good for the ‘ I want it now’ customer • Cheap