advertising standards authortiy

The advertising Standards Authority is to regulate the content of advertisements, sale promotions and direct marketing in the uk by investigating sale promotions, or complaints about the ads. For example if a company has to do what it says like if a company claims on an advert that their product does something e.g. a foundation claims to give the user flawless skin due to the model will usually have been airbrushed. Deciding whether such advertising complies with its advertising standards costs. These codes stipulate that ; before distributing or submitting a marketing communication fir publication, marketers must hold documentary evidence to prove all claims, whether direct or implied, that are capable of objects substantiation. (such as documented evidence that when the product was tested it gave the person being tested flawless skin) and that no marketing communication should mislead, or be likely to mislead, by inaccuracy, ambiguity, exaggeration, omission or otherwise.

three adverts for similar products

Presentation 1

CAP codes

I think that my perfume does fit in with all the CAP codes used by the Asa. I have used formal language in my advert and kept it all appropriate for my target audience. All the right pictures were used. I did not use any force claims in my perfume advert and I made sure that my advert wads simple and not to detailed as it would look messy and be harder to read. My picture I used was appropriate for my perfume as the girl looked innocent and the title of my perfume was ‘innocence’ There will be no changes made to my perfume because then would look like it was advertising for another perfume and it needs to stay unique.

fonts & magaizne names

<a title="View Presentation 2 on Scribd" href="http://www.scribd.com/doc/97926061/Presentation-2" style="margin: 12px auto 6px auto; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 14px; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none; display: block; text-decoration: underline;">Presentation 2</a><iframe class="scribd_iframe_embed" src="http://www.scribd.com/embeds/97926061/content?start_page=1&view_mode=list&access_key=key-1z9ehk1tfj3det89hqwe" data-auto-height="true" data-aspect-ratio="1.33333333333333" scrolling="no" id="doc_7043" width="100%" height="600" frameborder="0"></iframe>

my final magazine

moodboard and pefumes explained

<a title="View Presentation 1 Lara on Scribd" href="http://www.scribd.com/doc/97776034/Presentation-1-Lara" style="margin: 12px auto 6px auto; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 14px; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none; display: block; text-decoration: underline;">Presentation 1 Lara</a><iframe class="scribd_iframe_embed" src="http://www.scribd.com/embeds/97776034/content?start_page=1&view_mode=list&access_key=key-14zzufohvtrk9rap6p9j" data-auto-height="true" data-aspect-ratio="1.33333333333333" scrolling="no" id="doc_89201" width="100%" height="600" frameborder="0"></iframe>

my target audience for my perfume

My target audience for my product is teenage girls. I have chosen this to be my target audience because I believe it fits into my product and is the right choice. The style and creation of my perfume is for teenagers and women this is because its quiet a girly brand. This wouldn’t suit boys because it is aimed for girls with the contrast of colours. In my opinion I think I have chosen a good target audience for my perfume ‘Innocence’.

my feedback on my perfume advert

My feedback 
I asked a range of students for feedback on myperfume advert idea and asked for their opinion. Igot good feedback and most people said that it wasvery good and would attract people to buy theperfume.

They said it looked really good anddetailed. It wasn’t too much detail and it was good.However I did get a comment and some onementioned that I should of made the perfume bottle in my advert more clearer and easier for people tosee, so that people could see what the perfume bottle looks like as well as just the advert.Overall I got good feedback from my perfume advert.

block design for perfume advert

My Block Ddesign

feedback on my questionaire

<a title="View Feedback on My Questionaire on Scribd" href="http://www.scribd.com/doc/97774027/Feedback-on-My-Questionaire" style="margin: 12px auto 6px auto; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 14px; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none; display: block; text-decoration: underline;">Feedback on My Questionaire</a><iframe class="scribd_iframe_embed" src="http://www.scribd.com/embeds/97774027/content?start_page=1&view_mode=list&access_key=key-285rxtclx26eo450ssqb" data-auto-height="true" data-aspect-ratio="0.706697459584296" scrolling="no" id="doc_6492" width="100%" height="600" frameborder="0"></iframe>

how technology has helped my advert

Presentation 1

media block design

Media Block Design

interview staff

we interviewd staff and asked them about ideas for our magazine.
We asked them questions such as; what is the most important issue that should be said in our magazine.
we took our feedback back from the teachers and then put our resukts onto an excel document.

data spread sheet

Questions

-Do boys and girls like the same console?

-do girls and boys both like the same radio station?

 -What was the most favourite game console in the class?

-What is the most favourite game?

-Do the girls and boys in the class visit the cinema regularly?

-What film is the most favourite film seen by the class being shown in the cinema at the moment?

- How long do pupils in the class spend watching television a week?

-what is the most popular social networking site for the students in the class?

Answers

The girls prefer to play on the wii where as the boys prefer to play the play station and Xbox

-both genders favourite was Capital Fm

- The most popular games console was the Nintendo Wii

- The most favourite game was Mario Cart

-Most students do visit the cinema regularly

-Toy story

-The answer was they watch just less than 14 hours of TV a day.

-The most popular networking site was Face book.

secondary research

Secondary research

Mr Raymond gave us all a questionnaire which had different questions on, some were quantitative questions, where there are possible answers on the questionnaire and you tick which one is relevant to you and the other ones were qualitative which is where you have a questions and underneath a box to write your answer into it.

Everyone was given a questionnaire to fill in once we had completed our questionnaires we asked other students to fill them out for us.

I put all of my work onto an excel document and did a survey. I then used that information to find out the answers to the five questions by using data sort

5 Key Questions-The most popular games console in the class and the top five games played
-The radio station that people listen to and their favourite DJ.
-The number of times people visit the cinema and what film they saw last.
-How many people have satellite television and how many hours they watch in an average week.
-Which social networking site people use and how many contacts they have on it.

primary research

Primary research

For this task I interviewed members of staff, I  think that I interviewed enough teachers for my magazine which is good because I had a variety of answers so that it would be easy to see what most of them thought.

The Questions were:
1. What that is happening in school should be involved in my magazine?

2. What would be your reason for this?

3. What are the advantages of putting this in my magazine?

4.what does your topic involve?

5. Do you have any other suggestions?

To get this information I went around the school in a group and asked members of staff, whilst I asked the questions my partner wrote them down. After I had gathered enough information I put all of my information onto an excel spreadsheet.

cosemtics moodboard

Cosmetics

three shoe comparison

Three Shoe Ads Comparison Exercise