advertising standards authortiy

The advertising Standards Authority is to regulate the content of advertisements, sale promotions and direct marketing in the uk by investigating sale promotions, or complaints about the ads. For example if a company has to do what it says like if a company claims on an advert that their product does something e.g. a foundation claims to give the user flawless skin due to the model will usually have been airbrushed. Deciding whether such advertising complies with its advertising standards costs. These codes stipulate that ; before distributing or submitting a marketing communication fir publication, marketers must hold documentary evidence to prove all claims, whether direct or implied, that are capable of objects substantiation. (such as documented evidence that when the product was tested it gave the person being tested flawless skin) and that no marketing communication should mislead, or be likely to mislead, by inaccuracy, ambiguity, exaggeration, omission or otherwise.

three adverts for similar products

Presentation 1

CAP codes

I think that my perfume does fit in with all the CAP codes used by the Asa. I have used formal language in my advert and kept it all appropriate for my target audience. All the right pictures were used. I did not use any force claims in my perfume advert and I made sure that my advert wads simple and not to detailed as it would look messy and be harder to read. My picture I used was appropriate for my perfume as the girl looked innocent and the title of my perfume was ‘innocence’ There will be no changes made to my perfume because then would look like it was advertising for another perfume and it needs to stay unique.

fonts & magaizne names

<a title="View Presentation 2 on Scribd" href="http://www.scribd.com/doc/97926061/Presentation-2" style="margin: 12px auto 6px auto; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 14px; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none; display: block; text-decoration: underline;">Presentation 2</a><iframe class="scribd_iframe_embed" src="http://www.scribd.com/embeds/97926061/content?start_page=1&view_mode=list&access_key=key-1z9ehk1tfj3det89hqwe" data-auto-height="true" data-aspect-ratio="1.33333333333333" scrolling="no" id="doc_7043" width="100%" height="600" frameborder="0"></iframe>

my final magazine

moodboard and pefumes explained

<a title="View Presentation 1 Lara on Scribd" href="http://www.scribd.com/doc/97776034/Presentation-1-Lara" style="margin: 12px auto 6px auto; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 14px; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none; display: block; text-decoration: underline;">Presentation 1 Lara</a><iframe class="scribd_iframe_embed" src="http://www.scribd.com/embeds/97776034/content?start_page=1&view_mode=list&access_key=key-14zzufohvtrk9rap6p9j" data-auto-height="true" data-aspect-ratio="1.33333333333333" scrolling="no" id="doc_89201" width="100%" height="600" frameborder="0"></iframe>

my target audience for my perfume

My target audience for my product is teenage girls. I have chosen this to be my target audience because I believe it fits into my product and is the right choice. The style and creation of my perfume is for teenagers and women this is because its quiet a girly brand. This wouldn’t suit boys because it is aimed for girls with the contrast of colours. In my opinion I think I have chosen a good target audience for my perfume ‘Innocence’.